Tracy Alston has dedicated her career to helping individuals, professionals, athletes, athletic teams, and companies to perform at the highest level.



Tracy Alston is a mental fitness consultant, a licensed professional counselor, a certified clinical trauma professional, and board-certified in Biofeedback and neurofeedback by the Biofeedback Certification International Alliance (BCIA). Tracy is the Founder and CEO of two companies located in Mooresville, N.C., New Mentality, P.C. and Mental Edge Fitness Solutions, Inc.

Tracy draws on her extensive training as well as her own athletic experience to help her clients. A graduate of Wake Forest University in Winston-Salem, N.C., Alston earned top academic honors and a Bachelor of Arts degree in sociology. She attended Wake Forest on a full athletic scholarship, playing four years in the Atlantic Coast Conference as a shooting guard and small forward on the Wake Forest women’s basketball team. During her basketball career, she received the Distinguished All ACC-Defender award. She also holds a dual master’s degree in community agency counseling with school licensure from Lenoir-Rhyne University, in Hickory, N.C., where she also served as an assistant women’s basketball coach.

As a former Wake Forest Women’s basketball student and athlete, Tracy wished she had had access to tools like Neurofeedback and biofeedback. Which has led to her passion and the opening of her second company, Mental Edge Fitness Solutions. Tracy has discovered the unlimited proven results of bio and Neurofeedback for its ability to reach the masses through its impact on peak performance and peak productivity.


Tracy’s passion is creating innovative strategies and solutions for clients to reach peak performance.

Tracy’s academic, athletic, personal, and professional experiences have allowed her the opportunity to work with people from all over the world. Throughout her experiences and by working with people from all walks of life and on all levels of success, Tracy has come to realize that the biggest factor for people performing at their peak is their brain and their mental fitness.

Tracy’s personal experiences and her clients have taught her that there will be challenges that we all face, big and small, but the question becomes are we mentally equipped to handle them?  When you’re up against something that financial resources can’t fix, your physicality isn’t enough and your education and “who you know” have no influence on the outcome, are you mentally equipped to keep pushing? These observations and personal experiences have led Tracy to create two businesses that are geared towards improving mental health and mental fitness. Through science-based services, cutting-edge technologies, and studying of elite individuals and their mindset, Tracy’s purpose and passion is to share with others the benefits and importance of using tools like qEEG brain mapping, biofeedback and Neurofeedback, and other techniques when it comes to peak performance for the elite.

I knew that our wins and losses on the court and in the classroom came down to mental performance. I have been on a mission ever since studying myself and my clients, learning how to optimize the brain and body. Through this journey I have learned that, if you want to perform like the elite, you must train like the elite and that training begins and ends with the brain.


Tracy knows that peak performance is the pillar of success in life, achieve victories, and obtain recognition in sports.

Through her companies, Tracy shares the combined tools and techniques that she personally uses and that are used by top athletes and top executives.

Tracy Alston has a personal website where she also provides tips and tools to improve mental performance
VISIT: www.tracyalston.com

New Mentality, P.C. is an alternative mental health facility that incorporates tools like counseling, qEEG brain mapping, Biofeedback, and neurofeedback to treat mental health disorders without the use of medications.
VISIT: www.newmentalityinc.com

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Contact the Mental Edge Fitness team and let us show you how to unlock your Edge.